Korumia

AI agents for SaaS founders

A multi-agent system for SaaS founders. Pressure-test pricing, churn, trial design and GTM decisions with CEO, Marketing and Finance agents that remember your ARR.

What "AI agents for SaaS" actually means in Korumia

Korumia gives you a multi-agent system built for SaaS founders — CEO, Marketing, Finance, and Operations agents that tag each other via @, search the web, read and generate files, and share a memory system. Running a SaaS business generates a very specific catalog of strategic questions — around retention, expansion, packaging, trial design, and capital efficiency — that do not come up the same way in other industries. Most of them are cross-functional by nature: a churn question is a product question and a pricing question; a trial question is a marketing question and a finance question. Korumia is built to hold those conversations with your AI agents, with full context on your ARR, ICP, plan structure, and recent decisions, so you get a structured multi-angle discussion rather than a one-voice answer.

Concretely, that shows up in the Tuesday-afternoon questions founders and heads of growth actually bring. Is this churn an onboarding problem, a product problem, or an ICP problem? Should we raise prices now that NDR has slipped under 100%? Do we kill the free tier to improve trial-to-paid, or is the free tier quietly carrying the whole top of funnel? Is our CAC payback ugly because acquisition is broken or because pricing is too low? Do we move from seat-based to usage-based before the enterprise tier exists, or after? Each of those is a real SaaS decision with real revenue at stake, and each one benefits from the CEO, Marketing, and Finance agents arguing the trade-off in front of you.

What Korumia is not is an analytics tool. It does not ingest Stripe data, does not run experiments, does not pull from ChartMogul or your warehouse. It is the strategic layer above the dashboards — the voice in the room that helps you decide which metric actually matters this quarter, which decision is worth running, and how to frame the change for your team, your board, or your customers.

Where SaaS founders get real value out of the agents

There are a handful of moments in a SaaS company's life where a Korumia conversation consistently earns its keep, and they tend to cluster around the decisions that cost real money to get wrong.

The first is the churn diagnosis. Churn is almost never one thing, and the worst move is to fix the wrong one. A good multi-agent conversation separates involuntary churn (payment failures, card expiries) from voluntary churn, then splits voluntary churn by cohort, by plan, by ICP fit at signup — and decides whether you are looking at an onboarding failure, a product gap, a pricing mismatch, or a segment you should never have acquired. The Marketing and CEO agents weigh in on the ICP question; the Finance agent frames what gross retention at your stage actually needs to look like.

The second is repackaging. Most SaaS companies hit a point around year two or three where plans have drifted, discounts are inconsistent, and the pricing page does not match what sales actually sells. A repackaging conversation in Korumia starts from first principles: what are the three jobs customers hire this product for, which job maps to which plan, and does the tier economics actually close with your CAC. You come out with a defensible structure and a migration plan for existing customers, which is the part most founders underestimate.

The third is the trial-and-freemium question. Whether you run a 14-day trial, a reverse trial, a freemium tier, or a hybrid is a strategic call that touches acquisition cost, activation, expansion, and support load simultaneously. There is no universal right answer, which is exactly why a multi-agent conversation is the right forum. You want the CEO agent framing the strategic bet (are we gambling on virality, product value, or sales?), the Marketing agent stress-testing the funnel, and the Finance agent checking that the math holds at the conversion rates you are assuming.

The fourth is the move upmarket. Going from self-serve SMB to mid-market or enterprise changes your pricing, your packaging, your sales motion, your support SLAs, and your product roadmap — usually in that order. The agents can walk through the sequencing, flag what tends to break, and help you decide whether to run a dedicated enterprise tier in parallel with self-serve or let the two converge.

What makes Korumia different for SaaS specifically

Three mechanics make this a real multi-agent system for SaaS rather than a chat wrapper.

Shared memory tuned to recurring-revenue context. Your agents remember your ARR, your stage, your plans, your ICP, and the decisions you have already made — so a conversation about a price raise in week twelve knows about the trial redesign you ran in week three. SaaS decisions compound on each other more than most industries; shared memory is what makes the agents useful across quarters instead of episode by episode.

Multi-agent collaboration for cross-functional SaaS questions. A SaaS pricing change is never just a pricing change — it is a comms plan, a cohort migration, a churn-risk question, and a margin question all at once. In Korumia you tag Marketing, Finance, and the CEO agents into the same thread and watch them argue the trade-off. This is the reason pricing, churn, and fundraising-readiness conversations come out sharper here than in a single-voice tool.

Pay-as-you-go economics that match how SaaS strategy work actually happens. Strategic thinking in a SaaS company comes in bursts — a packaging overhaul, a board prep, a competitive response. A subscription tool would bill you for the silence in between. Korumia charges only for the tokens you use, so most SaaS founders running the agents seriously land in the low double digits per month, which is a fraction of the cost of a single hour with a fractional SaaS operator or pricing consultant.

Sample questions this agent team handles

  • "Gross churn is stable at 2% but NDR just dropped from 115% to 98%. Is this an expansion problem, a downgrade problem, or a logo-size problem — and what do I look at first?"
  • "We are debating killing the free tier. It drives 60% of signups but only 8% of revenue. How do we pressure-test the decision without running an irreversible experiment?"
  • "Our CAC payback has crept from 11 months to 18 months over three quarters. The CEO thinks acquisition is broken; I think pricing is too low. How do we figure out which one is right?"
  • "We want to move from seat-based to hybrid seat-plus-usage pricing. What breaks for existing customers, what is the migration script, and how do we avoid a revenue cliff in the first two months?"
  • "We have a soft commit for a Series A and six months of runway. Should we close the round now at flat terms or push another two quarters to get NDR above 120% for a step-up?"
  • "A competitor just launched at 40% of our price with 70% of our features. Do we cut, hold, or reposition? Walk me through each option's second-order effects."

Related agents and use cases

Who this is (and isn't) for

This is built for SaaS founders, heads of product, and heads of growth who are making real strategic calls — on pricing, churn, packaging, funnels, or the next round — and want a grounded multi-agent conversation before they ship. It is not a replacement for your analytics stack, and it is not a fit for pre-product founders still looking for an idea. If you have paying customers, measurable metrics, and the kind of decisions that keep you up at night, this is the slot the AI agent team fills.

How Korumia works

A true multi-agent system

Agents hand off to each other via @mentions, search the web, read and generate files and images, and share a memory system so every agent has the relevant context.

Deep company context

Every agent understands your industry, your customers, your goals. No more explaining your business from scratch every conversation.

Pay only for what you use

No monthly subscriptions or commitments. Add credits when you need them, use them at your own pace. 100 credits ≈ 10 conversations.

Frequently asked questions

Two concrete things. First, the agents carry your SaaS context — ARR, ICP, churn shape, plan structure, recent pricing changes — into every conversation, so you are not pasting a company profile each time. Second, a pricing question pulls in the Marketing agent for positioning, the Finance agent for unit economics, and the CEO agent for strategic framing in the same thread. For SaaS specifically, that multi-agent pattern is what separates a real decision from a middle-of-the-road chatbot answer.

No. Korumia is the strategic layer, not the instrumentation. It does not connect to Stripe, ChartMogul, Mixpanel, or your warehouse. You bring the numbers you already have — NDR, gross churn, trial-to-paid rate, CAC payback — and the agents help you reason about what they mean, what to try next, and how to frame the decision. A BI tool tells you what happened; a multi-agent system helps you decide what to do.

Both. The questions differ — PLG conversations tend to center on activation, trial conversion, and packaging, while sales-led conversations focus on ACV, deal structure, and pipeline coverage — but the agent pattern is the same. You can also run Korumia through a PLG-to-hybrid transition, which is where most SaaS companies eventually land and where the hardest cross-functional decisions show up.

Korumia is pay-as-you-go. A thorough multi-agent conversation about churn, pricing, or a GTM shift usually costs well under a dollar in tokens. New accounts get free trial credits and there is no seat or subscription fee, so a SaaS founder who runs intense strategy work for two weeks around a plan overhaul and barely touches it the rest of the month pays accordingly.

Yes, specifically around narrative and timing. The CEO agent will help you frame the round story — why now, what the next milestone is, what the numbers mean — and the Finance agent will pressure-test the metrics investors actually care about (NDR, CAC payback, magic number, Rule of 40 at your stage). What the agents will not do is introduce you to investors or build a live data room; that is on you.

Yes. The product runs fully in English and Spanish, including agent names, onboarding, and chat output. For LATAM SaaS teams working in a mix of both, the agents respond in the language of the conversation and shared memory persists across languages, so switching locales does not reset what they know about your business.

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AI Agents for SaaS Founders — ARR, Churn & Expansion | Korumia